Su Mon speaks about her experiences managing a rural sales force in Myanmar Last Thursday, the development media platform Devex…
Alternative energy for off-grid families
Look at an aerial photograph of Myanmar at night, and you won’t see much. It is estimated that 95% of the rural population live completely off the grid. This means that when the sun sets — sometimes as early as 6pm — they are forced to rely on expensive, and unreliable, candles and battery systems for their activities.
Proximity’s solar lanterns offer a cheaper, longer-lasting, greener and brighter alternative.
Brighter lights, bigger incomes
Total Number Sold: 30,284
Projected unit sales in 2014: 40,000
Solar lights have become one of our fastest sellers - tapping into a real need for cheap, sustainable lighting options in rural areas. We’re currently offering three different lights, all of which are designed in the U.S. by d.light Designs. The cheapest is sold at just US $10.50 but has a life expectancy of at least two years, and it cuts lighting costs by 60%. With the added hours of productivity that bright, longer lasting, more reliable lighting offers, incomes are also expected to rise.
Sales started in 2012 in selected areas, and we launched them nationwide through our existing distribution channels at the end of the year. Although they’ve only been on the market a short time, we’ve already heard loads of stories about the impact they’re having. From helping to deliver babies, to lighting workshops so families can work more in the cooler evening hours. From children’s grades improving due to increased study hours, to farmers being able to transport their goods at night and arrive in time for the morning markets. Read about some of them on our blog, and on the Our Customers page.
"This light saved my sons life. With just a candle he would not have seen the snake on his path."
"We've never seen this technology before, but we like it a lot. It's like we own our own power!"
"I dropped it in water and it still works!"
Bo Yar Billage
"I cook by it and sew by it and my daughter has one she studies by too. Candles were so inconvenient and we always felt bad about burning them because of the cost. This is better."