Su Mon speaks about her experiences managing a rural sales force in Myanmar Last Thursday, the development media platform Devex…
Going the last mile
Sometimes getting to the customer is the hardest part
Reaching customers in remote villages, across a large geographical area is a huge challenge. We've built distribution channels leveraging private sector retailers and a network of independent village agents and village groups to get us where we need to go.
Products available 24/7 across Myanmar
An extensive network gets us where we're needed, when we're needed
Making life-changing products is no good if the people who need them the most can’t access them. To reach even the remotest households we employ four distinct channels:
The largest and most effective is the 800+ independent village based agents who source our customers, install our products and provide after sales services. Most of these started as customers who liked our products so much that they started telling their friends and neighbors about them. Now an official part of our network, they earn a commission on sales and receive a set fee for repairs and installation.
In addition, 180+ private dealer shops in 65 small towns across the countryside stock our full range of irrigation products.
Most recently, we’ve begun offering products, after sales care, product financing services and spare parts at the village level in 100+ agent run village kiosks.
For our services, an emerging network of 1,400 village committees have formed loan groups for financial services, and buying groups for solar lighting products.
All together, this network has the ability to reach rural customers in hundreds of small towns and over 10,000 villages across the central Dry Zone, Ayeyarwady Delta and Shan Hills.