A Yetagon agent center in Dedaye makes our products available at the village level.

Demonstrators introducing Yetagon products and services to villagers in the Delta. Villagers enjoy being able to test out the products and ask questions before they buy.

Agent centers in villages make repairs, spare parts and new products available whenever they're needed.

Potential customers inspecting pumps before committing to purchasing. Post-sale, all of our products come with a yearlong warrantee and an attentive agent or demo who can service and repair is always on call.

Villagers in Myingyan looking through the new Yetagon catalog. We also offer a full range of spare parts for sale at the village level. This service extends the life of a project greatly.

Our sales teams are committed to customer service. Most of them cite 'enjoying spending time chatting with farmers' as one of their favorite parts of their job.

New customers discuss their purchases. By selling our products we give customers a license to demand high levels of service and high quality products. They're always very vocal about what they like and what they don't like.

Advertising campaigns, product packaging, catalogs and agent center vinyls are all carefully considered and designed for maximum impact.

Marketing & Sales

We love gossip

Customers are our most effective marketers

Over the past eight years, we’ve built a strong trusted brand around our Yetagon name - the brand under which all of our products and services are marketed. It means waterfall in Myanmar and has strong connotations of prosperity - which is what we’re out to deliver.

We get the name out there with strong visuals, eye catching banners, stylish product packaging and sleek looking banners but, for farmers to know the power of what we’re offering, they need to see it in action. So we hold over 2000 village demonstrations of new products each year in remote areas. Here, farmers can test out products for themselves, ask questions and hear testimonies from current users before they invest. These demonstrations, and referrals from our customer base of over 500,000 people, are the most measurably effective tools that encourage initial uptake.

Keeping customers depends mostly on their experience with a product or service, as it should do, but this doesn’t mean that we’ve done our job. Excellent service lies in the details and we offer immediate repairs, easy to find spare parts, yearlong warranties, an emergency hotline and regular follow up checks. Rare in Myanmar, it’s this attention to detail that completes our sales experience.